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Ads look like ads.
Creatives make memes about clients and drool over awards.
Truth is, we aren't as fresh as we wish. We're all following the same path to the top.
We're all following the path to the top.
Now, if you think I'll tell you to forget your goal and go on the loose... Sorry, I don't do that. I stray.
To
stray
is to look where everybody is going
...and head the other way.
Jump into the unknown.
Welcome the unexpected.
Gaze at details. Adapt.
Step back. Readapt.
Rule oneself off the beaten track.
Find one's thrill at every step.
Plant one's flag at the top.
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