PHASE I: BEFORE THE SUMMIT
From the airport arrival terminal to the elevator at the convention center,
we celebrate the summit participants.
PHASE II: DURING THE SUMMIT
We livestream the summit at public squares, with a countdown timer ...until it's time to prepare lunch for the world leaders.
People vote on their phones... and lunch is prepared accordingly.
PHASE III: AFTER THE SUMMIT
Our brand positioning is served, in every country.
This is student work. Names, characters, brands, places and incidents either are products of the author’s imagination or are used fictitiously. This work is designed to showcase the student’s ability to work with real world brands in real world applications. Any resemblance to actual events, brands, campaigns, locales or persons, living or dead, is entirely coincidental. This presentation is meant for educational purposes only.