TREATMENT
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Marina, a woman in her thirties, is struggling with diction exercises, with a pencil in her mouth. As she struggles, an expert explains the necessity for good diction and how Palomino Blackwing 602's unique technical characteristics enhance the efficiency of pronunciation exercises. The spot closes with the brand name and tagline "Half the pressure. Twice the speed." The campaign claim "Infinite the use." adds itself to the tagline. After the chart, the expert uses the pencil to scratch his back, as a funny twist to sit the humor.


LOOK AND FEEL
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Marina looks like the girl next door. The cuts during the complications in her life are fast and slightly shaky. The expert has a deep voice. The shots of the expert are stable and neat to create contrast. There are 3D product animations to highlight technical qualities of the product. A quirky music at the end helps to make the ironic humor clear.

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